Dalton News

NBA EVP for Digital Media Melissa Brenner P'24 Visits Sports and Society Class

Executive VP for Digital Media at the NBA Melissa Brenner P'24 joined HS History Teacher Donald Okpalugo’s elective "Sports and Society" as a guest speaker on Wednesday morning.
Melissa provided outstanding insight into the world of sports media and the NBA’s global impact while sharing her career journey and detailing her current role. 

As EVP for Digital Media at the NBA, Melissa oversees the league’s digital products strategy and emerging technology initiatives and co-manages NBA Digital, the league’s extensive cross-platform portfolio of digital assets jointly operated by the NBA and WarnerMedia, which includes the NBA App, NBA League Pass, NBA.com and NBA TV. 

The students presented thoughtful questions during Wednesday’s class, ranging from the NBA’s relationship with sports betting to how the league handles social media policy and weighing in on both domestic and global issues. In addition, Melissa gave specific examples of challenges the league has faced recently, its digital content strategy, and shared best practices for managing the expectations of media, fans, and league partners.
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