Dalton News

Dalton Students Explore the Business of Sports with MLS Deputy Commissioner

Students in Donald Okpalugo's Sports and Society class got a firsthand look at the inner workings of the sports industry during a recent field trip to the MLS Production Studio. MLS Deputy Commissioner and President of MLS Business Ventures Gary Stevenson invited the class to tour the facility and meet with his staff.
Stevenson, a highly accomplished executive in the sports industry, oversees the domestic and international commercial business of MLS, including media and broadcasting, digital, club services, marketing, consumer products, special events, and content creation and distribution. His recent groundbreaking $2.5bn, 10-year streaming deal between the MLS and Apple was the focus of the students' preparation for the visit.

During the tour, students were able to see firsthand the various elements that go into producing a live sports broadcast. They learned about the importance of teamwork and collaboration in the industry, and the many different roles involved in bringing a game to viewers around the world.
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